The IPG empowers independent plumbing stores and bathroom showrooms in every aspect of sales and marketing, providing businesses with the tools and expertise needed to stand tall against larger competitors.
Through its relationships with industry suppliers, The IPG has ensured that the trade can buy the best brands from a local independent, at great prices.
Here are the top benefits you need to know, about shopping with your local independent member of The IPG:
1 – It’s knowledge and service that wins hands down
There’s nothing worse than being left in the dark if a job is complicated or goes wrong, that’s why having someone on your side to understand your issues may sometimes be the best way to finish the job. Many IPG members have spent their entire careers in the industry, meaning they know exactly what you need even if you don’t. Customer retention at an independent is often high, through their dedication to providing first-class service and expert knowledge to all customers.
2 – Competitive pricing and supporting the local economy
A common myth is that “buying from an independent merchant will be more expensive,” however in most cases, this is the complete opposite. In fact, for plumbing stores and bathroom showrooms that are part of The IPG, these independents can compete with better deals through collective purchasing power. Alongside offering great prices, independent stores will also inject a much larger share of their business revenue back into the local economy, this creates new jobs alongside opportunities for their staff while enriching the whole local community that you work or live in.
3 – Localised shopping
Many of The IPG members have stronger relationships with their customers, along with a deeper understanding of the localised area and the specific needs of plumbers, installers and fitters. They usually stock products that are particularly relevant to their branch location, by building relationships and showing demand for products, you can have an impact on what products are available when you shop.
4 – Better Stock and a wider range of products
Product price is often said to be a deal-breaker when it comes to why the trade shop where they do. However, an independent will go above and beyond to source the most efficient and cost-effective products – with a rapid turnaround. Most have quick access to the products that are needed and are not based on a wider scale sales plan, therefore guaranteeing a broader range of products available for collection or speedy delivery.
In summary, why should you shop with a local independent member of The IPG? Their unique advantages in service, expertise and stock should make them a first choice.
Elevate your shopping experience, support local businesses and be the force behind the triumph of independent plumbing stores and bathroom showrooms. Your projects deserve nothing less.
Find out more at: https://www.the-ipg.co.uk/stores